About Us

Born from Performance. Built for Good Times.

At Therapy Industries, we didn’t just jump on the SUP wagon — we helped build the damn thing.

Straight out of school, our journey started in the surfboard shaping bays, working alongside some of the best in the business. Back when the Stand Up Paddle scene was still finding its feet (and finding its balance), we launched one of the first SUP labels around. It wasn’t about mass production — it was about crafting custom boards that performed for real people who loved the ocean as much as we did.

The brand grew the organic way — powered by a small family of surfers, paddlers, and mates who knew that life’s better when you don’t take yourself too seriously. Together, we shaped, tested, tweaked (and sometimes just laughed at) the designs that eventually carried riders to world titles.

Performance was always a priority — but so was making sure every session was a damn good time.

Truth be told, business smarts weren’t always our strong suit. Therapy was needed — and not just the ocean kind.

So we hit reset. Therapy Industries was born with a simple mission: build boards that make you stoked to get on the water — with all the experience of years spent designing the fastest, most fun, and most forgiving craft for everyday legends and world champions alike.

Today, it’s still about fun, flow, and a few beers after a good session. Our boards are shaped by knowledge, built with soul, and crafted for people who love the ocean as much as we do.

If you’re after clean lines, Aussie craftsmanship, and a board that feels just right under your feet — you’re in good hands. Let’s paddle. Let’s play. Let’s find our Therapy.